Microsoft Requires 18+ Targeting for Several Restricted Categories
Microsoft has quietly implemented a significant policy change affecting multiple ad categories. Advertisers in…
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PPC News: Microsoft Advertising
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PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Builds a PMAX Draft From a Business Snapshot
Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an…
Microsoft Conversions API Now Supports Restating and Retracting Conversions
Advertisers using the Microsoft Conversions API can now restate and retract conversions, allowing for…
Microsoft Adds OR Filters and Custom Columns in Trend Charts
Microsoft Advertising has introduced practical upgrades to its UI, enabling more efficient data manipulation…
Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…
Bing Updates Sitelink and CTA Button Design in Search Ads
Bing has made two small design changes to sponsored ads in search results. The sitelink buttons below the ad…
Microsoft Advertising Updates Gambling Policy in Brazil
Microsoft Advertising’s Gambling and Games policy has been updated to prohibit online casino and sports…
Bing Tests Removing Favicons From Search Snippets
Microsoft Bing is testing the removal of favicons from its search result snippets. This change results in a less…
Microsoft Adds Messaging Guidelines to Text Guardrails
Microsoft Advertising has introduced Messaging guidelines to its text guardrails, expanding control for…
Microsoft Extends SOAP API Availability Until January 2027
Microsoft has announced a change in its API transition strategy. All new API features and enhancements will now…