Google Invites Advertisers to Upgrade Discovery Ads Today
If you have Discovery campaigns and a direct Google account team contact, you might have noticed the…
Browsing Tag
Discovery
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Performance Planner Now Supports Performance Max & Demand Gen
Thomas Eccel noted that Google’s Performance Planner, a tool designed for forecasting and assessing…
Targeting Upgrade in Discovery
Although Discoveries will end, their targeting is changing. Targeting with segments will be replaced by…
Data-Driven Attribution is Extending to Discovery and Demand Gen
Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and…
Discovery Campaigns Affected by Technical Issues
Google has admitted that it has encountered a technical issue with Discovery campaigns. If you excluded the…
Discontinuation of Similar Audiences
Don’t forget that similar audiences have been canceled since 1/8/2023 (already announced in November…
Demand Gen campaigns will replace Discovery campaigns
Enrique del Valle shared information that the Demand Gen campaigns announced at Google Marketing Live 2023,…
New Gmail Ads Format
There are new ads in Gmail. These are most likely ads from PMAX, as they behave and look completely different…
News for Discovery Campaigns
Google wrote recent news for discovery campaigns: Discovery campaign with product feed available to all advertisers