Google is exploring a new Model Context Protocol (MCP) Server within the Google Ads API to enable third-party generative AI tools to access and interact with advertiser accounts.
This potential integration would make it easier for external AI platforms, such as ChatGTP or Claude, to perform campaign analysis, optimization, or content generation directly through the Ads API.
Google is currently seeking feedback from developers to help shape the direction and capabilities of the MCP Server.
Advertisers or developers interested in contributing can participate in a short survey shared in the official announcement.
Here’s the official announcement: Help shape Google Ads API’s future Model Context Protocol (MCP) Server.
By the way, TrueClicks has already launched a public MCP solution, making it one of the first tools to leverage this integration in practice.