Microsoft Advertising has introduced custom columns in its user interface, giving advertisers more flexibility in how they view performance data.
This long-requested feature allows users to tailor their reporting experience directly within the platform.
However, not all metrics are currently supported. As noted by Jawad Zaheer Khan, the option to segment by conversion action is still missing. Microsoft’s Ads Liaison Navah Hopkins acknowledged ongoing improvements and stated that user feedback is being taken into account for future updates.