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Attribution Windows Adjustment for GA4 & Google Ads

To ensure consistent reporting, Google adjusted the length of conversion windows in Google Ads according to conversion windows from Google Analytics 4 as of March 31, 2023.

In the coming weeks, the import of conversions with attribution of conversion credit using the last-click model should also be finished, but the entire conversion path will begin to be taken into account, which will help to better measure and optimize campaigns.

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