Dario Zannoni spotted a new Google Merchant Center feature called “Generated for You,” which uses AI to create enhanced product images with custom backgrounds and improved resolution.

The system automatically selects a limited number of products from your feed and proposes new visuals.
Advertisers can choose to:
・Add the image as the main product photo in Merchant Center
・Download for reuse
・Edit the prompt via the Generate Scene tool
Each proposal has an expiration date and will be removed if not reviewed in time.