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Google Reminds Advertisers Call-Only Ads Are Ending

January 7, 2026
Screenshot of an email from Google Ads announcing that Call Ads are deprecated, detailing the shift to responsive search ads with call assets. The email highlights key dates and reassures continued support for advertisers during this transition.

Google is sending out email reminders about the deprecation of call-only ads, first announced in October 2024. Advertisers will soon lose the ability to create this ad format.

Key dates to note:

  • February 2026: No new call-only ads can be created
  • February 2027: Existing call-only ads will stop serving entirely
Screenshot of an email from Google Ads announcing that Call Ads are deprecated, detailing the shift to responsive search ads with call assets. The email highlights key dates and reassures continued support for advertisers during this transition.

Advertisers are encouraged to shift to RSA with call extensions or lead forms within other ad formats to retain call functionality.

The email was shared by Anthony Higman.

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