Microsoft Advertising has rolled out Content Targeting for Audience ads across all markets. Advertisers can now fine-tune placements by selecting specific content environments, improving ad relevancy and campaign efficiency.
There are two targeting options:
- Placement targeting: Choose Microsoft content bundles like Gaming, MSN Health, or Outlook to match ad format compatibility.
- Topic targeting: Align ads with 27 content categories such as Finance, Travel, Health, or Technology to ensure contextual relevance.
Content targeting supports native, display, and video ad formats depending on placement.
Also, Microsoft has launched a new content targeting report that is also already available in the UI. It helps advertisers gain deeper insights into how their targeted content performs across campaigns. You can view details like content type, placement, and website URLs to refine your strategy and maximize ROI.
This update enhances Audience ads’ utility and aligns the format more closely with Google’s Demand Gen approach.
This news was shared by Navah Hopkins.