Google has launched the pilot phase of Merchant Center for Agencies, a new accout type built to help agencies manage multiple client accounts more efficiently, replacing and expanding on the existing Multi-Client Account (MCA) system.
The new interface gives agencies:
- Centralized management: Handle all Merchant Center accounts from a single dashboard.
- Faster operations: Save up to 2 hours a week with streamlined navigation and account visibility.
- Better oversight: Star key accounts, view user permissions, and monitor account health in one place.
- Proactive diagnostics: Detect and fix product feed or policy issues before they cause suspensions.
- Optimization insights: Identify opportunities to improve performance through shipping, returns, and purchase experience data.
To get started, agencies can request access via the contact form on Merchant Center Help.
This upgrade marks a major step in giving agencies a dedicated workspace designed for scale, efficiency, and proactive client management.
Read the full update here: About Merchant Center for Agencies.
Use this form to request it.
This update was spotted by Hana Kobzová.