Google released a new help page on a recent Google Merchant Center feature. On the Products page now includes natural language filtering in select accounts, helping merchants quickly find, sort, and manage products.
- Ask in plain language (e.g., “Show me Nike products not approved”)
- AI auto-converts queries into filter chips
- Supports attributes like brand, price, availability, clicks, product status & more
- Some vague queries (“products with lots of clicks”) may still need refining
This update, first observed in April 2025, makes managing product catalogs in GMC more intuitive and efficient.
Read the help page here: View and manage your products with improved product filters.