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Ad Sharing Functionality Ends in Google Ads API by October

July 11, 2025
An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Google Ads API will remove ad sharing functionality starting October 15, 2025, with a full sunset planned for Q1 2026.

Advertisers will no longer be able to link a single ad across multiple ad groups. Each ad must now be uniquely created for each ad group, even if the content is identical. This aligns with Google’s shift toward asset-based ad formats, such as RSAs and Performance Max.

Why it matters:

  • Streamlines ad management toward dynamic, asset-driven ads
  • Ad history won’t carry over to the new ads
  • Shared ads still live, will auto-convert in 2026, but custom migration is recommended
An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Advertisers using the Google Ads API should audit and update their setup to avoid disruptions and retain control over creative and performance.

Read the full update here: Ad Sharing Functionality Will Be Deprecated in Google Ads API in October 2025.

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