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2 2025-02
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Search Theme Insights Live

February 12, 2025
A screenshot of a digital marketing platform highlights the "Eligible" status with "Performance" details. It showcases PMAX's Search Theme Insights, featuring "automotive ceramic coating" and "ceramic coating near me," indicating increased traffic. An arrow directs attention to the search themes section.

Natasha Kaurra has observed that Google Ads Performance Max now shows which search themes drive incremental traffic beyond URLs and creative assets.

A screenshot of a digital marketing platform highlights the "Eligible" status with "Performance" details. It showcases PMAX's Search Theme Insights, featuring "automotive ceramic coating" and "ceramic coating near me," indicating increased traffic. An arrow directs attention to the search themes section.

This feature was announced at the end of January: Get Ready for These Performance Max Features in 2025.

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