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WhatsApp Asset Rolls Out to 11 More Countries

Last updated on August 21, 2024

Screenshot of a section titled "About message assets" describing how Message assets in Google Ads allows users to configure ad assets or buttons to direct customers to WhatsApp for business communication. The feature is in beta and available in multiple countries.

Google has updated its help page on Message assets, also known as WhatsApp extensions, to announce that these extensions are now available in 11 additional countries. Initially launched in Brazil and India, the feature has now expanded to a wider audience.

Although still in beta, it is now available in the following countries:

Argentina
Brazil
Chile
China
Colombia
Hong Kong
India
Indonesia
Malaysia
Mexico
Peru
Singapore
Thailand

This extension enables advertisers to integrate WhatsApp into their campaigns, providing an additional touchpoint for potential customers to connect with the advertiser.

Just as a reminder, Message assets were first spotted in March 2024.

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