Google Ads Limits Campaigns Without Google Tag Setup
Google Ads is now displaying a new warning when the Google Tag is not installed, flagging them as “Eligible…
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PPC News: Search
362 posts
PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Reminds Advertisers Call-Only Ads Are Ending
Google is sending out email reminders about the deprecation of call-only ads, first announced in October 2024.…
Microsoft Advertising Confirms Exact Match Keywords Always Win in Auctions
Microsoft Advertising has officially clarified how auctions are resolved when campaign types overlap. Exact…
Google Tests Learn More Links in Search Ads
Google is now testing “Learn more” links in search ads, following their recent appearance in organic…
Bing Ads Tests Underlined Words In Descriptions
Microsoft is testing underlined text in Bing Ads search snippets to draw attention to specific phrases. Despite…
Exact Match No Longer Blocks Broad Match in AI Overviews
Google has clarified that exact match keywords do not serve ads within AI Overviews, and they also no longer…
Ads in AI Overviews Now Live in 12 Countries
Google has expanded the availability of ads within AI Overviews to 11 new countries beyond the U.S. These…
Bing Tests (Then Cancels) Google-Style Sponsored Results Grouping
Bing briefly tested Google-like ad grouping, where multiple ads sit under a single “Sponsored results” label…
Google Ads Updates Dismiss Pop-Up for AI Max Recommendation
Google Ads has updated the pop-up shown when dismissing the AI Max recommendation. The new interface introduces…
Microsoft Experiments With Ad Label Placement on Bing
Microsoft is testing moving the “Sponsored” ad label in Bing’s search results from the left side to the…