For app support campaigns, new formats are being tested across search, Google Play, AdMob and YouTube. The YouTube format also received a new action button with the possibility of easy installation of the application directly from the ad (for now only for vertical videos). There will also be a adjustment of search results on Google Play towards the end of this year. You can read more news about app campaigns in the official article.
Google Renames Destinations to Marketing Methods in Merchant Center
Google Merchant Center has updated its terminology by renaming “Destinations” to “Marketing methods.” The new…
