Microsoft Advertising has quietly launched a new campaign type called Premium Streaming in its online interface, allowing advertisers to serve high-quality video ads on top-tier streaming platforms like Netflix, Roku, Paramount, LG, Samsung, and Rakuten.
Ad placements are determined by the specifications of your video assets, budget and bidding strategies, and targeting parameters. Eligible ads may appear across various devices including smart TVs, mobile, desktops, tablets, and gaming consoles.
There are three quality tiers for its Premium Streaming campaign type, affecting where ads can appear based on video asset quality. Ads are rated from one to three stars, with higher-quality assets unlocking more premium placements. Each tier has specific requirements for duration, resolution, bitrate, file format, and audio specs.
- One-star videos meet minimum requirements and are eligible for limited placements
- Two-star videos offer good quality and access most placements
- Three-star videos meet the highest specs and qualify for all premium inventory, including top streaming devices and platforms
This format expands Microsoft’s reach into Connected TV and on-demand streaming environments, offering advertisers broader visibility in brand-safe, premium video inventory.
Learn more about it here: About Premium Streaming campaigns.
This news was spotted by Hana Kobzová.
