Google Ads is experimenting with a new visual format on the search results page on mobile devices, displaying grouped business logos from advertisers directly next to the Sponsored label.
This test seems to show when:
- There’s a larger sponsored label used as headline of the section, and
- Ads are grouped in an expandable format with a button below them showing “Hide sponsored results” to hide them

This update was shared by Brodie Clark and Barry Schwartz.