Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News
2 2024-09
0
Share

Shopping Insights to Boost Your Festive Season Campaigns

September 12, 2024
A person with curly hair, wearing a yellow sweater, is smiling while using a laptop in a cozy cafe. A white cup sits in the foreground on the marble counter. Warm lighting and wooden decor create an inviting atmosphere.

As the festive season nears, understanding shopper behavior is crucial for advertisers. The Holiday Season Marketing Playbook 2024 reveals three surprising insights:

  1. More Ad Formats Boost Revenue

Customers exposed to diverse ad formats spent 23% more than those seeing only Search Ads. Expanding ad formats across the marketing funnel can maximize returns.

A bar chart displayed on a red background shows indexed revenue per user by the number of distinct ad formats. The bars indicate increased revenue with more ad formats, from 81 for one format to 100 for five formats. The title reads "Ad exposures are more impactful when served across multiple formats." Shopping Insights from Microsoft Advertising validate these trends, especially during Festive Season Campaigns.
  1. Display, Native, and Video Ads Speed Conversions

Incorporating these ad formats shortened holiday customer journeys by 10 days, encouraging quicker conversions.

An infographic from Microsoft Advertising highlights Shopping Insights on the effects of audience ad exposure on search and conversion behavior. It states that users began searching 6-9 days after exposure and converted 35 days later, a 10-day decrease from the previous year, essential for Festive Season Campaigns.
  1. Search Queries Are Growing Longer

Search queries increased 11% year-over-year. Broad Match and Dynamic Search Ads can help capture longer, high-intent searches.

A Microsoft Advertising infographic emphasizes the importance of strong keyword coverage for success. It presents four bar charts titled "Cost per click," "Clickthrough rate," "Cost per conversion," and "Conversion rate," comparing Broad, Phrase, and Exact match types for the 2023 Holiday season Shopping Insights.

For more tips, explore the Your Holiday Season Marketing Playbook 2024 and the following article: 3 surprising festive shopping insights you won’t want to miss

Related posts:
Share this article
0
Share
0
0
0
0
0
0
0
0
Shareable URL
Read next