Asset Coverage Reporting for PMAX
Starting at the end of September, Google is rolling out a new feature to help advertisers identify…
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PPC News: September 2024
65 posts
Explore PPC news published in September 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Video Highlights Available for Apparel & Beauty in the US
Video highlights were announced during Google Marketing Live 2024 and are currently available for apparel and…
3 New Features for Ads on Shorts
Stickers The ability to add Stickers to Shorts was introduced during Google Marketing Live 2024. It integrates…
Inventory Selection Pilot for Video View Campaigns
You have probably already heard of Format preferences for Demand Gen. Now, Google has announced these…
Reach Planner’s Efficient Reach Feature for Better Video Campaign Forecasting
Google’s Reach Planner has introduced a powerful new feature for advertisers: Efficient Reach. This feature…
Search Bidding Exploration to Enhance Broad Match with tROAS
Google has introduced Search Bidding Exploration, an AI-powered feature, currently available in beta, designed…
Animated Image Ads on Shorts
Google has announced a new ad format called Animated image ads that are served on YouTube Shorts using Demand…
Google Is Pushing Performance Max on Google Search
Adriaan Dekker and Yazid Benhlal discovered that Google is promoting the Performance Max campaign within Google…
New Ad Rules for Online Betting in Brazil
Starting September 30, 2024, Google Ads will update its gambling policy in Brazil. Advertisers for online sports…
Sitelinks Discovered in YouTube Search Results
Thomas Eccel has discovered sitelinks appearing within ads in YouTube search results. The ad displays four…