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Google Tests Highlighted Text in Search Ads

December 1, 2023
A smartphone screen displays Google search results with an arrow indicating a sponsored link, where "workers' compensation claim calculator" is shown with highlighted text, effectively utilizing Search Ads.

Google is experimenting with highlighting portions of text in search ads within search results. The screenshot was shared by Anthony Higman.

A smartphone screen displays Google search results with an arrow indicating a sponsored link, where "workers' compensation claim calculator" is shown with highlighted text, effectively utilizing Search Ads.
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