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Automatically-Created Assets Turned On by Default

November 27, 2023
Screenshot of Google Ads interface displaying settings for Automatically-Created Assets. Options include toggles for "Text assets" and "Final URL." The "Brand exclusions" section currently states "No brand lists excluded," highlighting the default setup with no SEO-specific exclusions.

Thomas Eccel discovered that automatically created assets are now turned on by default. Make sure to turn it off when creating a new campaign if you don’t want to use this feature.

Screenshot of Google Ads interface displaying settings for Automatically-Created Assets. Options include toggles for "Text assets" and "Final URL." The "Brand exclusions" section currently states "No brand lists excluded," highlighting the default setup with no SEO-specific exclusions.
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