Ads to Organic Ratio in Google Merchant Center
Tony Zara came across a new metric Ads to Organic Ratio in Google Merchant Center. This is an expression of the…
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PPC News: June 2023
25 posts
Explore PPC news published in June 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Business Profile Assets Used in Ads
If you use location extensions in your campaign, Google can now automatically use photos and other media from…
Brand Lists in the Shared Library
In April 2023, information appeared about excluding tags. A new Brand Lists section now appears in the Shared…
Attribution models to be discontinued in September
In April 2023 was announced the end of 4 attribution models. But from mid-July, it will no longer be possible to…
New Column: Keyword Source
A new Keyword Source column has appeared at the keyword level in Google Ads accounts. You can find it when…
Recommendations in the Keyword Planner
Tomas Eccel shared a screen from the Keyword Planner where Google started showing recommendations for Google Ads.
Winner of the Interface Test
In March 2023 Google started testing the modification of the navigation in the online interface. In June, he…
New Performance Max Goal: Store Visits
In Performance Max campaigns, the possibility to use store visits as a campaign goal and also in reports has…
Hotel Offers in Shopping Format
Rudolph Dekker drew attention to the display of paid results for hotels in the form of Shopping ads in search results.
News for App Campaigns
For app support campaigns, new formats are being tested across search, Google Play, AdMob and YouTube. The…